How to get started on Mastodon, the open-source Twitter alternative

Social Media

If you’re working in social media, you probably couldn’t escape the recent news of Elon Musk taking over Twitter. With this take-over, lots of companies decided to halt their advertising budget on the social platform, and then there’s another big spike of people looking for alternatives.

Mastodon on Google Trends

Some of these social networks getting some extra time in the spotlight are old familiar ones like Tumblr, but probably one you heard the most popping up is Mastodon.

And let’s face it, that is mostly because Mastodon looks like Twitter. It has hashtags, political back-and-forth, and tech banter jostling for space with cat pictures.

Curious to learn everything about Mastodon, how it works, how to sign up, and how it compares to Twitter?

Then read on as we’ll walk you through everything you need to know.

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How to get started with Google Analytics 4 for your business

Digitales Marketing

If you want to improve any of your digital marketing efforts, you first have to understand what is happening on your website and what actions your visitors are taking.

For a lot of websites, 35 million according to Builtwith, this data is coming from Google Analytics, and changes are your website is running at least one flavor of Analytics. Maybe you’re running Universal Analytics, also known as Google Analytics 3, or you’ve already switched to the newer Google Analytics 4.

Understanding the basics of Google Analytics is the first step to making sense of your website visitors.

In this blog post, we’ll go through the steps you need to take to install Google Analytics on your website and how to make sense of the different reports so you can use that data to help grow your business online.
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The Best Browser Extensions For Social Media Marketers

Social Media

As social media marketers, we all know that our days can get quite busy and that you need to jump from one tool to another to get any work done.

Sometimes, you need an easy tool for publishing or sharing your content to multiple social networks, sometimes you want to make sure that you did not make any spelling mistakes in that latest social media update, and you want to make sure that you have a safe password for the accounts you need to share with your clients, and can safely share them, sometimes you’re looking for some inspiration to get you started,… the list can be endless.

The greatest benefit of using a browser extension to help you with these is that it can accelerate the pace at which you need to do your work, as all are coming together in just one place.

So are you tired of switching to different tabs and needing to log in whenever you want to access your tools?

Then consider installing one of these extensions so you can do more in less time.

Got a browser extension that you use for your social media marketing activities that did not make this list? We’d love to hear about it in the comments!

To help you find the browser extension you might need, we’ve divided this list into a bunch of different categories:

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How to Use Google Business Profiles to Get More Customers

Social Media

When searching online for anything, you probably head straight over to Google, as it currently holds a 91.88% market share—towering above the rest.

Search Engine Market Share Worldwide - June 2022

Every day there are roughly 3.5 billion searches. On top of that, most people never even make it to page two of the search results, with approximately 28,5% of all clicks on the first page of Google going to the number one spot.

Google Click Through Rate per ranking position

As you can see, after that, the click-trough-rate (CTR) drops quickly, with the tenth position in Google (the last result on the first page) only getting a 2.5% CTR.

Although there are other ways to get your company to show up in the first place on Google, if you want your (local) business to show up in search results, you probably want to use some of the nifty features it offers by putting your business on Google Maps and letting it appear for a local search like „best butcher in Amsterdam,“ etc.

According to a Google study, „50% of consumers who conducted a local search on their smartphone visited a store within a day.

So how can you take advantage of local search via Google Maps?

This is where Google Business Profiles (formerly Google My Business) comes into play.

In this piece, you’ll learn all about it, from claiming your business on Google, optimizing your profile, and promoting ideas for getting more customers and increasing sales.

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How to Increase Social Media Engagement Organically: A Complete Guide

Social Media

If we were to ask you, what would you rather have, 1 million followers on your social media channels or ten thousand engaged followers on your social media channels? Which one would you pick?

Most of the time, social media engagement is something that most brands think of as an afterthought. While most people want to see their following numbers increase, they often fail to increase engagement and build an engaged audience.

You probably have heard your boss say at one point in your career: „can’t we just buy some followers?“

The overlooked thing here is that 1 million followers might look nice, and sure it can help bring in some social proof, but an account without any engagement is destined to fail.

When you build a meaningful relationship with your followers and engage with them regularly, you can quickly turn them from fans into customers.

The time you spend building those relationships with your following can bring a higher number of sales, increase customer loyalty and customer relationships, and help get more positive reviews, giving you the social proof in a different way.

This, however, is not a one-stop thing. Social media feed algorithms are updated all the time and most of the time without any notice. So yeah, your social media engagement is something that can always be improved upon. There is no maximum engagement level for your to reach, but the more engaged your audience is, the more that other people will see your post, and the better you’re on your way to achieving those social media goals.

So with this post, we’re going on a deep dive into social media engagement. At the end of this post, you will be able to understand better and answer the following questions:

  • What is social media engagement?
  • How to create engaging social media posts?
  • How to measure social media engagement on the most common platforms?
  • How to create a social media engagement strategy
  • Which social media tools can you use to create engaging content

And so much more. Let’s dive straight into it…

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The 9 Most Important Pages for Your Business Website (& How to Optimize Them)

Digitales Marketing

It used to be that if you had an online business, your website was the equivalent of a shopping window. Now, this holds even true if you have a brick-and-mortar store.

You probably heard about the 80/20 rule or Pareto principle before. And just like in a physical store, not all are created equal. Some shelves, or in our case pages, are more critical than others. 20% of your efforts will bring in the results, while 80% are just there for filler or, worse, as a distraction to your readers.

So how do you apply this to your website? Which pages are more important than others? And to which pages should you pay the MOST attention to get the quickest and best results for your business?

Before we look at the individual pages, let’s first get yourself in the proper mindset to test and evaluate the current content on these pages and make you understand how you can improve them.

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How to Create a Successful Content Marketing Strategy in 11 Steps

Content Marketing

As a brand, it becomes more and more difficult for you to get your message across to your targeted audience. Consumers are becoming blind to advertising, and other forms of digital marketing.

They are installing more and more adblockers to skip out on your advertising. Even offline, people are using their DVR to skip advertising on television, or they just ignore advertising in traditional magazines.

As Marc Mathieu from Unilever says: Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.

Marketing used to be about making a myth and telling it. Now it's about telling a truth and sharing it.Click To Tweet

Savvy marketers understand that the traditional way of advertising is less and less effective and that there has to be a better way.

Welcome to content marketing.

Content marketing is bigger than ever. And for good reasons:

However, as more and more content gets published, engagement per post declines. So how do you stand out from the crowd? How can you make sure that your consumers notice and read your content? You need a solid content marketing strategy.

Just by defining and documenting your content marketing strategy, you’re already above 63% percent of all businesses (number from 2018, but in 2021 it is still 49% of businesses that don’t have a documented strategy). According to research done by the Content Marketing Institute and MarketingProfs, 63% of companies don’t have a documented content marketing strategy.
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Social Media Marketing Strategy: From Zero To Social Media Hero In Just Eleven Steps

Social Media

For many businesses, starting on Social Media can be overwhelming. After all, there are so many networks available, and all of these networks are constantly adding new features. You’ve got to learn about and integrate new features into your plans.

As a startup or small business, you don’t have a full-time team or even a person available for you to do all this work. Therefore, the success of you and your company on Social Media depends on you creating a straightforward and actionable social media strategy that fits with the people you’ve got available and with your goals.

And while social media can be a powerful marketing channel that can support your business objectives, you can’t just go around sharing links to every new blog post you publish.

Or maybe automatically retweet every piece of industry news that is available.

Your customers are humans, and as a result, they expect variety, engagement, and native content that is tailored to each social network you’re active on.

This social media strategy guide will help you create a documented strategy that can support your overall business goals, increase brand awareness, and in the end, also drive traffic to your website.

Which in return will help you grow your business, and at the end of the day, isn’t that what we all want?

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