If we were to ask you, what would you rather have, 1 million followers on your social media channels or ten thousand engaged followers on your social media channels? Which one would you pick?
Most of the time, social media engagement is something that most brands think of as an afterthought. While most people want to see their following numbers increase, they often fail to increase engagement and build an engaged audience.
You probably have heard your boss say at one point in your career: “can’t we just buy some followers?”
The overlooked thing here is that 1 million followers might look nice, and sure it can help bring in some social proof, but an account without any engagement is destined to fail.
When you build a meaningful relationship with your followers and engage with them regularly, you can quickly turn them from fans into customers.
The time you spend building those relationships with your following can bring a higher number of sales, increase customer loyalty and customer relationships, and help get more positive reviews, giving you the social proof in a different way.
This, however, is not a one-stop thing. Social media feed algorithms are updated all the time and most of the time without any notice. So yeah, your social media engagement is something that can always be improved upon. There is no maximum engagement level for your to reach, but the more engaged your audience is, the more that other people will see your post, and the better you’re on your way to achieving those social media goals.
So with this post, we’re going on a deep dive into social media engagement. At the end of this post, you will be able to understand better and answer the following questions:
- What is social media engagement?
- How to create engaging social media posts?
- How to measure social media engagement on the most common platforms?
- How to create a social media engagement strategy
- Which social media tools can you use to create engaging content
And so much more. Let’s dive straight into it…