The 9 Most Important Pages for Your Business Website (& How to Optimize Them)

Digital Marketing

It used to be that if you had an online business, your website was the equivalent of a shopping window. Now, this holds even true if you have a brick-and-mortar store.

You probably heard about the 80/20 rule or Pareto principle before. And just like in a physical store, not all are created equal. Some shelves, or in our case pages, are more critical than others. 20% of your efforts will bring in the results, while 80% are just there for filler or, worse, as a distraction to your readers.

So how do you apply this to your website? Which pages are more important than others? And to which pages should you pay the MOST attention to get the quickest and best results for your business?

Before we look at the individual pages, let’s first get yourself in the proper mindset to test and evaluate the current content on these pages and make you understand how you can improve them.


How to Create a Successful Content Marketing Strategy in 11 Steps

Content Marketing

As a brand, it becomes more and more difficult for you to get your message across to your targeted audience. Consumers are becoming blind to advertising, and other forms of digital marketing.

They are installing more and more adblockers to skip out on your advertising. Even offline, people are using their DVR to skip advertising on television, or they just ignore advertising in traditional magazines.

As Marc Mathieu from Unilever says: Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.

Marketing used to be about making a myth and telling it. Now it's about telling a truth and sharing it.Click To Tweet

Savvy marketers understand that the traditional way of advertising is less and less effective and that there has to be a better way.

Welcome to content marketing.

Content marketing is bigger than ever. And for good reasons:

However, as more and more content gets published, engagement per post declines. So how do you stand out from the crowd? How can you make sure that your consumers notice and read your content? You need a solid content marketing strategy.

Just by defining and documenting your content marketing strategy, you’re already above 63% percent of all businesses (number from 2018, but in 2021 it is still 49% of businesses that don’t have a documented strategy). According to research done by the Content Marketing Institute and MarketingProfs, 63% of companies don’t have a documented content marketing strategy.

Social Media Marketing Strategy: From Zero To Social Media Hero In Just Eleven Steps

Social Media

For many businesses, starting on Social Media can be overwhelming. After all, there are so many networks available, and all of these networks are constantly adding new features. You’ve got to learn about and integrate new features into your plans.

As a startup or small business, you don’t have a full-time team or even a person available for you to do all this work. Therefore, the success of you and your company on Social Media depends on you creating a straightforward and actionable social media strategy that fits with the people you’ve got available and with your goals.

And while social media can be a powerful marketing channel that can support your business objectives, you can’t just go around sharing links to every new blog post you publish.

Or maybe automatically retweet every piece of industry news that is available.

Your customers are humans, and as a result, they expect variety, engagement, and native content that is tailored to each social network you’re active on.

This social media strategy guide will help you create a documented strategy, that can support your overall business goals, increase brand awareness, and in the end also drive traffic to your website.

Which in return will help you grow your business, and at the end of the day isn’t that what we all want?


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